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Great design doesn't choose between beautiful and strategic.
It's both. Always.
I'm Gayle Chin
Creative Advocate, Strategic Leader
Across industries, organizations,
and teams — I've spent my career building creative that connects
and work that lasts.
I translate complex strategy into creative work that moves people.
I build teams where craft and accountability live in the same room.
8+ years at Kaiser Permanente — creative work that reached millions of members, consumers, and the people who care for them.
Collaboration, inclusivity, and accountability aren't competing priorities — they're what makes
the work good.
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